January 15, 2024

Featured

From the team at NumberEight, on the role of 'mobex' (mobile context) for app publishers: 

Unlike regular data in which recency and relevancy are unknown, mobex data is live, allowing users to be any facet of themselves when a bid request is sent. Consider a person who makes long hours at the office, and likes to go to the beach in their downtime. If a bid request goes out while they’re at the office, they’ll be classified as a hard worker – but if it goes out during leisure time, they’ll be considered a beach bum.

Essentially, mobex changes as quickly as the people it’s based on. It queries the device at the moment a bid request is sent, to understand who a user is right now and what is most important to them at this very moment.

[ How to win the Seller Defined Audiences game ]

Funding

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NumberEight | $2.7m | Pre-Series A | Website | Announcement

NumberEight is an AI-based behavioral intelligence platform built for app publishers who want to increase ad revenue. It offers an on-device AI library that can enrich ads with behavioral and demographic data without the use of identifiers. The platform is designed for app publishers who focus on brand advertising and sell ad inventory, like podcast apps.  

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Intrinsic | $3.1m | Seed | Website | Announcement

Intrinsic provides personalized AI for trust and safety teams who are responsible for moderating content in their digital communities. It enables them to define and enforce their own content policies; developers can then use the platform's real-time detection classifier to flag content that violates their company's policies.

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Pontem | $6m | Venture | Website | Announcement

Pontem Network is a web3 development studio that specializes in creating products using the Move language — a Rust-derived language for smart contracts. The company offers a suite of developer tools, such as the Move Code Playground, a browser code editor for Move, and the IntelliJ Move IDE for integrating Move and Aptos into projects.

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Luma AI | $43m | Series B | Website | Announcement

Luma is building multimodal AI that allows users to create 3D models using text prompts. The company is also the creator of 3D capture technologies, including an API to programmatically convert video to 3D models.

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